Perform Your Own Site Audit! Local SEO Assessment Tips by Benny Kline

Sometimes I get really excited about useful tools and articles and I forget to speak in layman's terms when I post about them, so here goes:

SEO means Search Engine Optimization.

It sounds complicated but it's really not. Basically it means making your website look attractive to Google (which is a search engine). If Google likes your site, you show up higher in their search results. That means more people can find your site and in theory, more people click through to your site. That means more traffic, and more traffic means more sales (usually).

The 10-Step Local SEO Audit That You Can Do On Your Own

That article from Shopify's blog basically gives you 10 steps you can perform yourself to make sure that your website or shop is complete and functioning properly on the internet.

Here are the 10 items it covers:

  1. Citation Audit

  2. Meta Tag Audit

  3. Website Content Audit

  4. URL Audit

  5. Google+ page Audit

  6. Online Reputation Audit

  7. Backlink Audit

  8. Site Speed Audit

  9. Local Schema Audit

  10. Google Analytics Implementation Audit

Follow the instructions, they are pretty straightforward. No need to hire someone to do this. After you finish the items that are relevant to your business, you will be in better shape on the internet. You're welcome.

Daily Social Media Checklist for Small Business Owners | PRWeb by Benny Kline

In my effort to share useful tidbits I've collected over the years, here is one that Facebook reminded me that I posted 5 years ago. Still relevant!

This gives you a good idea of a starting point for your self-made social media campaigns.

The takeaway is this: give your business social media some love and attention every day. Simply taking some small actions for a few minutes a day will keep your brand presence active online. Be warned; this is a DAILY TASK. FOREVER, until you shutter or sell your business. Do not ignore any of your social media channels. If necessary, assign another person access to these channels and ask them to post if you are away, busy, sick, etc.

Think of your business social media accounts like you'd think of your beloved Tamagotchi. Must care for them daily, love them, carry them with you. If you don't know what a Tamagotchi is, then you are either younger than 30, or older than 50, or you can't be bothered with digital pets.

This graphic came care of PRWeb which is a fantastic source of content, info and strategy. Sign up for their emails to get stuff like this. Scour their RSS feeds (sign up to relevant ones) to see how other people in your industry are pitching their projects.

Get your finger on the pulse of your space!

Also, a side note: take the attention you've previously given your useless personal social media accounts, and transfer at least half of that energy to your business social media. Your bank account will thank you, and so will your friends. Staaaahp with the selfies. Boring!

Social Media Strategy in 5 Steps by Benny Kline

This is a pretty sweet article which outlines the 5 initial steps you should take, in general, when developing a social media strategy for your business. Their steps are:

1. Be Clear on Your Target Audience

2. Know Your Social Media Goals

3. Share Engaging Content

4. Be Social

5. Test your results

Read the full post here on Social Media Today.

Here's a snippet:

Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.

What Is Google Quality Score? by Benny Kline

This article about Google Quality Score is, perhaps, a bit advanced for me, and a bit too in-depth to be skimmed. Worth a read if you have time to dive deep; seems to have been written from a real place of knowledge. Not sure if this is a Google employee writing or just someone who has done their own thesis on Google Quality Scores... either way, super useful.

Read the full article here on Mace Dynamics.

Here's a snippet:

Every page indexed by Google has a content quality score assigned to it. This score directly influences how well a page ranks in Google. This however is not promoted by Google and few webmasters or SEOs are even aware of it.

This post will discuss how we know the content quality score exists, the signals that determine the quality score of a webpage and what can be done to ensure a high quality score for every page of your website.

A new blog: web design and development, ecommerce and internetz by Benny Kline

Well, looks like I need to start a new blog. I've spent a lot of time diving deep into the functionality of the internet, user experience, and what makes a website, shop or blog successful.

I keep uncovering these absolute gems: blog posts and articles that are super helpful and full of information that is useful to me in my daily work for my clients....

It feels criminal to keep this info all to myself, so I will begin reposting them here, and organize them by topic for your ease of use.


- Benny