This is a pretty sweet article which outlines the 5 initial steps you should take, in general, when developing a social media strategy for your business. Their steps are:
1. Be Clear on Your Target Audience
2. Know Your Social Media Goals
3. Share Engaging Content
4. Be Social
5. Test your results
Here's a snippet:
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.