Social Media Strategy in 5 Steps by Benny Kline

This is a pretty sweet article which outlines the 5 initial steps you should take, in general, when developing a social media strategy for your business. Their steps are:

1. Be Clear on Your Target Audience

2. Know Your Social Media Goals

3. Share Engaging Content

4. Be Social

5. Test your results

Read the full post here on Social Media Today.

Here's a snippet:

Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.

What Is Google Quality Score? by Benny Kline

This article about Google Quality Score is, perhaps, a bit advanced for me, and a bit too in-depth to be skimmed. Worth a read if you have time to dive deep; seems to have been written from a real place of knowledge. Not sure if this is a Google employee writing or just someone who has done their own thesis on Google Quality Scores... either way, super useful.

Read the full article here on Mace Dynamics.

Here's a snippet:

Every page indexed by Google has a content quality score assigned to it. This score directly influences how well a page ranks in Google. This however is not promoted by Google and few webmasters or SEOs are even aware of it.

This post will discuss how we know the content quality score exists, the signals that determine the quality score of a webpage and what can be done to ensure a high quality score for every page of your website.

A new blog: web design and development, ecommerce and internetz by Benny Kline

Well, looks like I need to start a new blog. I've spent a lot of time diving deep into the functionality of the internet, user experience, and what makes a website, shop or blog successful.

I keep uncovering these absolute gems: blog posts and articles that are super helpful and full of information that is useful to me in my daily work for my clients....

It feels criminal to keep this info all to myself, so I will begin reposting them here, and organize them by topic for your ease of use.


- Benny