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Perform Your Own Site Audit! Local SEO Assessment Tips /  by Benny Kline

Sometimes I get really excited about useful tools and articles and I forget to speak in layman's terms when I post about them, so here goes:

SEO means Search Engine Optimization.

It sounds complicated but it's really not. Basically it means making your website look attractive to Google (which is a search engine). If Google likes your site, you show up higher in their search results. That means more people can find your site and in theory, more people click through to your site. That means more traffic, and more traffic means more sales (usually).

The 10-Step Local SEO Audit That You Can Do On Your Own

That article from Shopify's blog basically gives you 10 steps you can perform yourself to make sure that your website or shop is complete and functioning properly on the internet.

Here are the 10 items it covers:

  1. Citation Audit

  2. Meta Tag Audit

  3. Website Content Audit

  4. URL Audit

  5. Google+ page Audit

  6. Online Reputation Audit

  7. Backlink Audit

  8. Site Speed Audit

  9. Local Schema Audit

  10. Google Analytics Implementation Audit

Follow the instructions, they are pretty straightforward. No need to hire someone to do this. After you finish the items that are relevant to your business, you will be in better shape on the internet. You're welcome.

What Is Google Quality Score? /  by Benny Kline

This article about Google Quality Score is, perhaps, a bit advanced for me, and a bit too in-depth to be skimmed. Worth a read if you have time to dive deep; seems to have been written from a real place of knowledge. Not sure if this is a Google employee writing or just someone who has done their own thesis on Google Quality Scores... either way, super useful.

Read the full article here on Mace Dynamics.

Here's a snippet:

Every page indexed by Google has a content quality score assigned to it. This score directly influences how well a page ranks in Google. This however is not promoted by Google and few webmasters or SEOs are even aware of it.

This post will discuss how we know the content quality score exists, the signals that determine the quality score of a webpage and what can be done to ensure a high quality score for every page of your website.