Portrait of a smiling man with blue eyes and gray hair, wearing a black long-sleeve shirt, crossing his arms, against a light gray background.

BENNYFITS

I help organizations turn their products, IPs, or expertise into a coherent public presence that attracts the right attention and routes demand back to the business.

My proven track record in toys and collectibles translates directly into consumer products of all kinds, as well as service work like domestic manufacturing, specialty veterinary clinics, physical therapy offices, and executive coaching. Challenge me!

My differentiator is my ability to craft a digestible value proposition for clients with complex business concepts, and deploy that like a mantra across consumer touch-points to create a fully-realized brand experience for each of my clients.

Experience the Bennyfits for yourself!

Directional Development

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eCommerce Expertise

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Squarespace Gold Circle

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Brand Development

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Operational Expertise

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Directional Development ฿ eCommerce Expertise ฿ Squarespace Gold Circle ฿ Brand Development ฿ Operational Expertise ฿

“I need your big brain.”

-- Annaline Dinkelmann, Teach Me Wall Street

Mind Melting Metrics


A badge-style graphic displaying the words 'GROSS SALES' with a total of $3.5 million, designed with a metallic, futuristic look.
A badge-style graphic displaying the words 'GROSS SALES' with a total of $3.5 million, designed with a metallic, futuristic look.

Locked in $3.5 million in sales in a niche ecommerce shop, running it part time alongside multiple client projects.

Shopify; Tenacious Toys

A logo or badge with the word 'CUSTOMERS' in large, bold letters, and the number '40,000' underneath, on a textured, metallic background.
A logo or badge with the word 'CUSTOMERS' in large, bold letters, and the number '40,000' underneath, on a textured, metallic background.

Serviced 40,000 customers with a smile, achieving a staggering 99% satisfaction rate across 20 years in business.

Shopify; Tenacious Toys

Logo for Sites & Shops 25+, with a metallic, futuristic design and bold lettering.

Over 25 websites and ecommerce shops created, adjusted, reworked, revamped or improved. Squarespace & Shopify-focused, Wix websites get deprecated, Etsy shops transitioned into the real world. Squarespace Gold member, Shopify veteran.

Brand Development Consultation
$100.00

BENNYFITS LEVEL 1

You tell me about your brand, goals, your hopes and dreams, and your paint points.

I listen and ask questions.

I come back to you with a plan and a proposal which lays out a roadmap for your path forward.

We can decide together whether you want me to implement your new strategies or whether you prefer to do it on your own, or go to Fiverr, or have your nephew try to do it.

Get some Bennyfits:

Brand Advisory Engagement
$500.00 every week for 1 year

BENNYFITS LEVEL 2

I meet with you weekly to lay out a strategy for myself and your team.

I assess your bandwidth and develop a cohesive plan within your budget to elevate your brand and attain your goals.

I perform the hand-on work when necessary, task you with assignments and set the pieces in place myself, where appropriate.

I teach you what you need to know to be a fully functioning business owner who can adjust their own web presence without engaging with me or a VA (if desired).

Brand Website Development
$5,000.00

BENNYFITS LEVEL 3 - THE WORKS

I meet with you to understand your needs and goals, as well as your branding, products and/or services. I develop a full spectrum website, shop, branding, content, and social media package. You can start from nothing and be fully up and running with an AI, AEO, SEO optimized web presence, products for sale, integrations with Google tools, posts on social media on a prescribed cadence, content generated for the next 3 months, an email list or CRM that works for your needs, and all the other Bennyfits I offer.

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