Today’s Work: 3 Different Clients AH AH AHHH

Today offered me, in true Monday style, an absolute cornucopia of consulting work that should be journaled. Here’s what I did:

1, 2 3!!! 3 different clients! Ah ah ahhhhhh

  1. Set up the integration between the Squarespace blog and the social media of a South African chess academy with the idea that they can get more eyeballs on their classes and instruction via regular posting of their successes.

  2. Had a brain storming call about social media strategies for a pre-launch music-based app (toy?) - the follow up will be a full calendar of posts and best practices distilled in a way that is easy for the client to follow. 2 weeks of posts set up the right way, with the correct cadences for each platform, focused on short form video. The idea is that after 2 weeks we will know if it’s time to launch the Kickstarter, rethink our strategies, or delay and pivot.

  3. Had a call with a major media company whose toys we designed and produced - they want to further merchandise their animation IP in 2026 to keep fans engaged. Last activations wildly successful so with 6 months until the next major convention, it’s time to start making the new merch that will be given out!

Benny Kline

20 years of experience developing websites, shops, blogs, marketplaces and social media accounts, and linking them all together to create brand ecosystems.

https://bennykline.com
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Today’s work: Internal IP / Marketing Program Revamp