About me

Benny headshot at Clutter.jpg

I'm in my 30s and I live in New York City. I like animals, snowboarding, skateboarding, art, creating and learning.


In 2004 my wife and I started a retail business with absolutely no prior knowledge of how to do so. I didn't even know how to buy a domain name or put up a website.

You might say that I earned my MBA from the School of Hard Knocks. I've made every possible mistake over the past 12 years and learned a great deal from each of those mistakes.


I've read up on tactics, systems and theory as they pertain to running a small business. I've taken courses, attended seminars, watched video training modules, tried out many concepts and products that were pitched to me, and spent a heckuva lot of time and money figuring out what works and what doesn't.

As time went on, I realized that the skill set I had been developing for my own purposes was, in fact, pretty useful to other people like me: business owners. I began freelancing, taking on clients as time would allow, in between shipping out orders and running my own shop. Now my ecommerce business essentially runs itself and I can focus on building up my clients' businesses.


Experiencing other industries and helping other entrepreneurs figure out what they needed really helped me see small business in a new light: I found that the concepts that help launch a business and build brand recognition are the same from industry to industry. Of course, different businesses have different customer bases, so the ways to reach the target audiences differs for each business. But the online branding and online marketing aspects of getting different brands online is pretty much the same for each brand.

More importantly, since I have now done this many times for many different businesses, I can see the entire process of brand development much more clearly. I know the questions to ask, and I know the types problems that can arise with each new development or project. Every business is different, and takes a different path. A little foresight goes a long way towards smoothing out the bumps in the road.


My mission is one of empowerment. Many of my clients contacted me after they became frustrated with their website designer- having to wait an extraordinary length of time to make small changes on their website. Many of these people, in my opinion, were "held captive" by their web designer, since they did not understand how to manage and maintain their own website.

I think that is unethical. I think you should understand, at the very least, how to log into your own website and make minor changes. Ideally, you would fully understand every single action I take on your behalf on the internet.


If you run a small business, you need someone who will offer you advice, point you in the right direction, and have a real, meaningful, open-ended conversation with you about your goals and the future of your business. You need someone who is a "doer," someone who works hands-on without outsourcing, someone who can design and execute every minute facet of your business.

I'm that guy. Let me teach you. I can save you both time and money as you develop your own business.

Now you know how I see myself... below you will find out how others see me:

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For more background information on me, check out my LinkedIn profile and add me as a connection.